FLIR designs and develops powerful tools that help people in a multitude of industries including government & defense, industrial, and commercial markets. Their products and tools analyze, measure, and detect situations ranging from critical operations to everyday life.

Content on and around FLIR exists to inform and guide users through the conversion funnel. By creating unique strategies specific to each FLIR vertical while optimizing conversation goals, it created a better user experience that led user’s along their purchase journey.

It was important to organize the large array of products by creating a strong information architecture; making it more intuitive to navigate and easy for customers to understand based on who they are (ie. public safety worker vs. military).

I did visual exercises to share with our client to find out which style suited the FLIR brand best. I started working on typography pairings to find a set that worked and then designed compositions to see how the font applied. This helped guide the type of style and concept of the site.

As a team, we created requirements early in the process. In my opinion, this was a crucial step and allowed us to work more efficiently since we could always refer back to and (let’s be honest) edit our written documents. Requirements included information architecture, wireframes, user stories, and functionality of ‘building blocks'.

To increase quality of time and production, we found that certain elements could be repurposed on the site as a solution. I created content and product ‘blocks’ and these were equally challenging as they were useful.

The mobile experience is just as important as other devices. For client’s approval, we needed to design these screens to help them visualize what the site looked like in the palm of your hand. Not only was this useful for our client, but useful for our developers. It allowed us to have more conversations around functionality and improved collaboration during implementation.

FLIR’s products provide protection and reassurance — the product descriptions do the same. Product detail pages had an abundant amount of information to give customers the confidence to purchase. Listed were benefits, videos, specifications, as well as user reviews and the page grew longer. To help retain conversions, having the main CTA remain on the page as a user reads this information was important.

Thanks for reading! Take a look around FLIR.com to experience it on your own.